ТУРИСТІК МАРКЕТИНГТЕ ТОЛЫҚТЫРЫЛҒАН ШЫНДЫҚТЫ (AR) ЖӘНЕ ВИРТУАЛДЫ ШЫНДЫҚТЫ (VR) ПАЙДАЛАНУ
Авторлар
DOI:
https://doi.org/10.55956/XRLV7458Тірек сөздер:
толықтырылған шындық, виртуалды шындық, туристік маркетинг, қонақ үй, мейрамханаАңдатпа
азіргі технологиялық жетістіктер тұлғааралық қарым-қатынас және коммуникация динамикасын өзгертіп, компаниялар мен тұтынушылар арасындағы өзара әрекеттесудің жаңа жолдарын жасады. Виртуалды Шындық (VR) және Толықтырылған Шындық (AR) жеке тұлғаларға осы дамып келе жатқан технологияларға бейімделу үшін инновациялық құралдарды ұсынады.Туризм және туризм индустриясы осы иммерсивті технологияларды ерекше қолданды. Бұл зерттеу Түркиядағы және дүние жүзіндегі қонақүйлер, мейрамханалар, қолданбалар және туристік провайдерлер сияқты әртүрлі секторлардан ақпарат ала отырып, Туристік маркетингтегі AR және VR қолданбаларын дербес зерттеуге бағытталған. Әдебиеттерді жан-жақты шолу арқылы зерттеу негізгі ұғымдарды түсіндіреді. Екі кейс, Dedeman Istanbul Hotel Және Marriott International Hotels, жағдайлық зерттеулерді талдауға бағытталған сапалы зерттеу тәсілін қолдана отырып зерттелді. Саяхатты ілгерілетудегі AR және VR технологияларының тиімділігі бағаланды. Индуктивті пайымдау арқылы талданған осы таңдалған тақырыптар зерттеулер туристік маркетингте AR және VR технологияларын әртүрлі және тиімді пайдалануды көрсетуге қызмет етеді.
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